A strong referral incentive should attract customers and inspire them to recommend others. There are many kinds of businesses, and equally as many kinds of bonuses and incentives for referrals. Incentives are important, but not all businesses are the same, so certain...

Many businesses believe that affiliates will come if they establish an affiliation program. But affiliates need to be specific to your industry, have an online presence, and understand your product and services well. This is how to launch an affiliate program that...

Anyone can give a referral–a satisfied customer, your grandma, that friend you know through social media, or a celebrity endorsement. What’s key to getting these referrals is a structured referral program that fosters customer loyalty. Many businesses assume that a...

Need more ideas for your B2B marketing strategy? From marketing analytics to social media ad targeting, you want to know which marketing practices are necessary for success in today's hyper-competitive online environment. Let’s review the five key B2B marketing ideas...

It's a well-known fact that word-of-mouth referrals are one of the easiest ways to attract new customers. Over 52% of small businesses found that referrals from friends were their most effective business method in 2014. But what if you are not a mom-and-pop shop or...

Similar to the increase in influencer marketing, affiliate programs are on the rise in the small business world. In fact, affiliate marketing is said to account for 15% of all digital media revenue. But why? We think it's because this online marketing effort is...