If you ask most small to medium business owners if they think referrals are valuable, I’m willing to bet that almost all of them would say that they do. If you ask those same folks how they currently ask for and track referrals from their customers, I’m willing to...

Many times in my life I’ve found that sharing something I’m working on or announcing that I’m going to do something will rally my friends and family to support me.  The same thing is true of your business and any initiatives that you launch whether those are new...

Launching a customer referral program can be fast and easy. However, just launching it doesn't guarantee that you'll immediately get leads. Sometimes, simply launching a referral program won't get you any leads at all. When people ask me about how best to kickoff and...

3 Reasons Why Now is the Time to Start a Referral Program  In the midst of the coronavirus pandemic, companies are focused on taking care of their most important audiences: their employees and existing customers. In the meantime, the business world is already...

Referral Partners vs Affiliate Partners: What’s the Difference? As more and more people use the internet to browse, get information, and make purchase decisions, the amount of money companies are investing in digital ad spend continues to grow. In 2019, global online...

7 Reasons your Business Needs a Referral Program The digital landscape has changed the way the world communicates. People exchange ideas, share information, and consume advertising through text, email, forums, chatbots, and social media rather than phone calls,...